Monthly Archives: December 2011
Focus on business
It’s no mystery that radio has evolved over the years with the help of new emerging technologies and the Internet – however the task at hand is to focus on radio in the future. Somewhere within all of our deliberations during the longevity of this course, we realized that radio was far from a dying medium. Radio being such a trusted and respected form of media reinforced our belief that radio will prevail and thus made our main mission to enable radio to thrive in the future.
Our focus was on how radio business owners can make money in the next ten to twenty years. On the final presentation we will present revenue streams, integrated into five chosen business models, which each possess their own scenario enabling each model to come alive.
Our models are based on the trends analysis that says that people will still be willing to pay for services, especially for the cheap ones, will indulge greatly into multitasking and their attention will decrease even more. From the technological side we will rely on voice control and navigation over devices. We think that greater degrees of convergence between different types of media are to be expected in the future like bringing social media to radio, bringing Internet to radio, and morphing broadcast and on-demand radio. Main assumptions about the most important economic trends would be the dominance of free business model and package services.
At the moment we are in full preparation for the presentation next week. We are right in the process of writing a movie script, planning the filming schedule and adding the final touches to our Luna graphics.
We can assure you that this is going to be a rememberable presentation. See you in a week!
Designing for safety
When designing a device for crisis communication, the most important attribute to take into account is acceptance from the public. The device is meant to bring safety, reliability and security, which mean that the users must feel comfortable with using it. When it comes to crisis communication, the radio is already accepted in society and according to our predictions, it will also continue as the main communication medium during crises in the future. For the project, this meant that our solution had to provide radio with the ability to reach out to everyone.
Since we believe that today’s generation will not have FM radio sets in their future homes, we had to make the device compulsory. But because it would be hard to force people to have a communication device at home, the radio had to be integrated into a mandatory device that was already accepted by the public.
After our creative process we ended up with a device we decided to call Luna (lat. moon). Luna is to be secure and reassuring, watching over the household from its place in the ceiling and the name was chosen to convey the same soothing and constant presence that the moon holds on the night sky.
During our presentation on the 9th of december, we will give you a closer look at what Luna can do and the value it holds for the Swedish population in a time of crisis.
You are now added to the list, the presentations take place Friday Dec 9 at 13.00 on KTH, lecture hall F2 .
For more information, go back to the first page, or visit the project subpages in the left menu!