Soul – Just a tap away!
We decided to change the name of the product to Soul, which we feel is a better representation of the functionality and idea. The name relates to the spiritual soul which is a representation of you that is always present. This suits our idea of having your own personal radio channel that is present and accessible everywhere.
We feel that our background to the project gives a good idea to why Soul is such a important product:
The trends when it comes to traditional broadcast radio are clear. There are less people listening and the ones that are listening spends less time listening to it. What instead is increasing are other forms of audio consumption such as streaming and podcast. Podcasts used to be something that mainly early adopters consume but its far more popular than that now and its now consumed by a lot of people. In 2010 45 % of the U.S. population had listened to podcasts and that number is increasing steadily (Edison Research, 2010). In Sweden 4.6 % of the population are listening to web radio on an average day according to SIFO. This is a increase of about 25 % from the year before(TNS SIFO. 2011). It is clear that web radio and podcasts is increasing in popularity and that it will continue to. The great thing about this is that everyone has access to a vast amount of content from all over the world. Something that was not possible when we only had the traditional broadcast radio.The problem is that its very difficult to listen to a podcast on one device and then switch to another device. Say that you for example are listening to a podcast on your computer but want to continue to listen from your phone, there is no easy way to do that. One of the benefits of the traditional radio is that you could turn on the same channel anywhere if you want to continue to listen to on a new device. Podcast and other Internet based content are more linked to the device that you started to listen on, since you can not transfer what you are listening to onto a new devices in a simple way. It is also very difficult to find the most interesting audio for you in this vast amount of content that is available out there. This opportunity that Internet has brought us has made it impossible to overview all the content. We need a way to bring the simplicity of broadcast radio back to the users and at the same time make the most of all the content that is available out there.
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